Wednesday, February 11, 2009

Read this right now

Forget Micropayments -- Here's a Far Better Idea for Monetizing Content
While Time magazine and others claim the answer lies in asking readers to pay in small increments, that model will only hasten newspapers' death spiral. Instead, consider what may prove to be the solution: a California start-up called Kachingle.



http://www.editorandpublisher.com/eandp/columns/stopthepresses_display.jsp?vnu_content_id=1003940234

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