Glam launched a widget on its home page that let users tweet their thoughts about the Oscars. But Glam’s stream is different from a standard Twitter stream (#Oscars) because Glam edits it. Glam’s entertainment editors decide which users are allowed to tweet in the stream and culls those who post what it feels are inappropriate comments. This way, Glam says, advertisers can get comfortable with the conversation. As a result, Glam has been able to sell sponsorship of the Oscars widget to Aveeno, a woman’s beauty brand.
http://venturebeat.com/2009/02/22/glam-edits-oscars-twitter-feed-and-makes-money/Monday, February 23, 2009
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